A good friend of mine alerted me to a new website: Intelligender where you can purchase the test to determine the sex of your baby as early as 10 weeks.
Besides the Downey Bottle Blue and Pepto-Bismol Pink of their color scheme, I found the site interesting, even if they used "gender" a bit sloppily. Gender in the academy refers to the non-biological, usually socialized aspect of boy/girl differences. Sex, in the academy, refers to the biological differences. So technically it's "Intellisex" but I wouldn't market that either.
Why would parents want to know their child's gender at 10 weeks? How much of an edge does this early knowledge provide? Most parents discover their baby's sex around 20-28 weeks. So one big benefit is 10 more weeks to create your baby's gender specific wardrobe and nursery. But at what cost?
I'd like to know what you think about a site and test like this. What benefits does it provide that I'm not seeing? Any concerns about their marketing pitch?